The foundation of every routine, for every skin type
Moisturiser is the one step no men's skincare routine can skip, regardless of skin type. Whether skin is dry, oily, combination or normal, it needs a daily supply of water and lipids to maintain its barrier function. Our range of creams covers different needs: from light daytime hydration to intensive overnight repair, through to formulas with anti-ageing action for those seeking an extra benefit.
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It's a common but mistaken belief that moisturiser is only for men with dry skin. In reality, oily and combination skin also benefit from proper hydration: when skin is dehydrated, it tends to produce more sebum to compensate, worsening shine and blemishes. A well-formulated moisturiser helps rebalance this mechanism.
Daily shaving is a stress factor specific to men's skin: the blade removes not only hair but also part of the superficial stratum corneum, leaving skin more vulnerable and reactive. A moisturiser applied after shaving helps rebuild this barrier and calm redness.
Not all creams are the same: a lightweight day cream, rich in hyaluronic acid at different molecular weights, hydrates without weighing down and works well as a base under sun protection. A richer night cream, with ceramides and retinol or its natural alternatives such as bakuchiol, uses resting hours for deeper repair and renewal work.
Lightweight formulas for daytime and richer ones for night, to meet skin's needs at different times of day.
Ceramides, butters and fatty acids rebuild the protective layer weakened by shaving and external factors.
Textures designed for typically thicker male skin, absorbing in seconds without feeling greasy.
Some formulas in the range include bakuchiol or peptides for those who want a firming action alongside basic hydration.
Apply moisturiser to clean, dry face and neck, morning and/or evening
If you use a serum, apply it first and wait for it to absorb
Massage with circular motions from the centre of the face outward
In the morning, always follow with sun protection
Not sure where to start? Build your routine or take the skin quiz.
ECOCERT COSMOS NATURAL certified formulas, selected by founder Valentino LC. Explore the ingredients.
It's not mandatory, but it is advisable. During the day a light texture protects and hydrates under sun protection; at night a richer formula can take advantage of the skin's regenerative peak for more intense repair work.
Yes. Choose a lightweight, oil-free or fast-absorbing formula: it helps maintain skin balance without clogging pores or increasing shine.
An amount about the size of a hazelnut is generally enough for face and neck. Apply more only if skin still looks visibly dry after a few minutes.